20080806
Hummer
GM is looking to sell its Hummer brand and I think this is a huge mistake. Certainly the Hummer H1, H2, and H3 are obscene and their sale must come to an end. The Hummer name can undergo a transformation. Have you every heard an electric car? Hummer is the perfect name to associate with the sound they make. It is a marketing match made in heaven. GM should also use its Hummer name to manufacture and sell wind turbines. Again the marketing options are huge! We sell the electric cars and the windmills that power them. If GM sells the Hummer brand they deserve to go bankrupt.
Hooda Thunkit said,
August 19, 2008 @ 1535
Joe,
Of course, you’re right about the name applying to electric cars, but the wind turbines (either version), not so much.
Seems to me like either something like the Swoosh (swoosh, swoosh) or the Whrrrr… would be a better turbine name
JMZ said,
August 19, 2008 @ 2032
Hooda,
Perhaps the windmills are a stretch for name recognition, but GE can’t make them fast enough and GM (owner of Hummer) is not able to utilize their factory production capacity. This smells like a real opportunity to me.
Hooda Thunkit said,
August 22, 2008 @ 1829
Joe,
A match made in heaven. Heaven translated into marketing, for this discussion.